AMANDA O’HORA, Senior Vice President, Magnolia Market Access

Amanda O’Hora, is Senior Vice President of Reimbursement and Market Access with Magnolia Market Access. She has more than 26 years’ experience conceptualizing and implementing a broad range of commercialization activities for manufacturers of drugs, biologicals, cell and gene therapies, devices, diagnostics and digital therapeutics. Her areas of expertise include reimbursement (coding, coverage and payment), manufacturer patient support services, health policy and market access for payers, providers and patients. She is adept at integrating data analytics, market insights and personal experience into developing strategies, putting them into action and enhancing them in response to market changes.

She is a nationally recognized speaker on reimbursement, patient support services and market access, having presented at numerous conferences, the Centers for Medicare and Medicaid Services (CMS), state Medicaid offices, health systems, national sales meetings and other events. Prior to joining Magnolia Market Access, Amanda consulted for more than 20 years with life sciences companies on market access, reimbursement, health policy and patient support services engagements. She also managed the day-to-day operations of multiple, outsourced patient services programs, and worked in hospital, physician office and IDTF billing departments. Amanda received her Bachelor of Arts in History from the Florida State University.