VIDYA BREEVELD–DWARKASING, Owner, Keen Access Insights (Former Head of Public Affairs & Market Access, Sanofi Pasteur)

After 14 years in Pharma market access and public affairs and a previous 10 years in academics, Vidya Breeveld-Dwarkasing has decided to combine her strong science background with her helicopter view of the complex market access environment into Keen Access Insights. Keen Access Insights is a market access consultancy that helps Biopharma, Biotech and MedTech to address their market access and launch challenges by equipping them to find pragmatic solutions for complex problems. Next to that - driven by the urgency to help solve the geographical inequality of access to orphan medicines in Europe - Vidya has founded Transmineo, a startup company that uses modern digital and information technologies to set up a smart organization model to be offered as a service to companies to commercialize their orphan medicines in Europe in a highly cost-efficient way, while demonstrating value and addressing payer concerns. Vidya likes to challenge the existing status quo with the aim to stimulate a change for the positive.